By Ankit Anand
Gone are the days when gaming was fun when players engaged in physical gameplay by harnessing the power of their physical strength. However, since digitization has caught the attention of publicity, many businesses have joined the digital bandwagon to thrive in today’s competitive environment. In this regard, the online gaming industry, in particular, has undergone a remarkable paradigm shift towards growth prospects. According to Statista, India’s online gaming industry is expected to be worth more than Rs 231 billion CAGR of around 19% by 2025. This is where due to the increasing development of online gaming, fantasy gaming has also gained popularity by transforming from passive. to active entertainment.
Moreover, there is no doubt that the advent of fantasy games has caught the attention of millions by activating the intrinsic reward system. Although it might be amazing to know that the market is generating huge revenue, at the same time, the massive amount of data is more impressive. Thus, to streamline data and improve user experience, new era technologies such as artificial intelligence, big data analytics, machine learning, augmented reality and virtual reality have made great strides in the achievement of the main objectives. Among these technologies, artificial intelligence (AI), in particular, plays a vital role in boosting user engagement. So, let’s dive into artificial intelligence and the role of technology in improving player attention in fantasy games.
Importance of User Engagement in Fantasy Games
Fantasy sports are online games in which participants can create and assemble teams made up of proxies for real professional athletes in certain sports. Additionally, fantasy sports, such as cricket and football, are more of a game of skill in which individuals win through skill and strategy. On the other hand, it is a game of chance in which players do not need any skill and succeed only according to their luck – for example, poker, rummy, etc. However, user experience and participation are essential factors in every game, whether online or offline.
Creating an end-to-end experience for the full journey of a sports audience is called user engagement. Typically, the user and the gaming platform have a two-way conversation. However, the ultimate goal of user engagement is to increase brand loyalty for teams, leagues, sports, and businesses by forging a more personal connection with players. Moreover, it is useless to beat around the bush to say that the involvement of users is proportional to the growth that can be observed. The more a fantasy gaming platform interacts with players, the better their chances of retaining them and convincing them to play online games or buy products.
Role of AI and Technology
Improved custom game: The increase in online interactions since the Covid-19 pandemic has raised expectations, exposing consumers to personalization practices. This is where artificial intelligence (AI) can help gamers improve their abilities and understanding by grasping their intention and implementing adaptive algorithms in fantasy games. These systems monitor players’ performance, habits and preferences in real time to personalize the game. So, by calculating players’ skill level, the AI grants these characters power through action, ensuring they stay involved without getting overwhelmed or bored. Additionally, AI-based customization approaches allow games to adapt content and gameplay experience, resulting in a more immersive and engaging adventure for players.
Non-player characters (NPCs) with intelligence: In online games, users are required to engage with pre-programmed NPCs. Historically, these characters followed simple, predictable patterns and were easy to outwit in combat. However, things have changed since AI has taken hold in the gaming industry. AI now allows for the creation of intelligent NPCs with complex behaviors and decision-making abilities. Additionally, NPCs can adapt to player actions, learn from their behavior, and react realistically and dynamically using machine learning and natural language processing algorithms. In truth, NPCs in role-playing games can participate in complex speech depending on the player’s choices. Through this dynamic interaction between players and intelligent NPCs, the overall gaming experience is enhanced, becoming more engaging and immersive.
Improved graphics for an exciting adventure: Given changing consumer preferences, it is certainly true that the unique viewing experience will continue to evolve. Thus, to meet the user’s expectations, the technology focuses heavily on increasing the graphics capabilities of fantasy games, resulting in visually appealing and realistic environments. Providing users with a fantastic experience is key to growing in competitive times. As a result, fantasy gaming platforms have collaborated with AI to create a seamless user interface that guides a user through a clean interface and simple registration process. While this advancement not only enhances the overall viewing experience, but also immerses players in a virtual realm with monetary incentives, capturing their attention and increasing their engagement.
Fraud detection and prevention: There has been an undeniable increase in fantasy games recently. However, this exponential expansion has created problems by providing a platform for hackers to attempt fraud. So, to mitigate the risk, artificial intelligence (AI) has emerged as a blessing in disguise to identify and prevent fraud through enhanced security. Fantasy game platforms that use AI to detect fraud can improve internal security and simplify operations for fantasy game businesses. When AI models detect fraudulent behavior, they can immediately flag an account or decline transactions. As a result, AI has become an essential option for fighting many online scams, improving user engagement and generating multiple reads.
AI and Technology: Building Blocks for Fantasy Games
It’s no exaggeration to say that ever since new age technologies burst into our lives, various industries have witnessed paradigm shifts, gaming being no exception. Artificial intelligence and technology have come a long way in online games and have had a profound impact on fantasy game users as well.
Moreover, although it plays an important role in improving user engagement, the adoption of technology has changed the face of the gaming industry by driving the growth structure. According to a joint report by Deloitte and the Fantasy Sports Federation of India (FIFS), the Indian fantasy games industry is set to experience massive growth and is expected to reach $3 billion at a CAGR of 30% by FY27. .
(The author is the business owner of FantasyDangal)
Disclaimer: The opinions, beliefs and views expressed by the various authors and forum participants on this website are personal and do not reflect the opinions, beliefs and views of ABP Network Pvt. ltd. Fantasy sports games can be addictive or financially risky. Play responsibly. The information contained herein is merely based on parameters including, but not limited to, past player performance and records, player fitness and availability, ground conditions, weather conditions, etc. A person intending to participate in such a fantasy sports game on any platform should use their own skill, wisdom and judgment while creating a fantasy team. Accordingly, reader discretion is advised.